14 teams gathered at Cedar Hill High School prepared for an epic football showdown. But this wasn’t your typical Friday night high school game; this was football…Red Bull style. Red Bull Game Breakers is an innovative 7-on-7 style tournament which awards points for game breaking moments as well as touchdowns. It gives players the opportunity to prove who really is a shot caller, play maker and game breaker.

After a grueling competition, it came down to DeSoto High School versus West Mesquite High School. It was West Mesquite who proved victorious and who will now advance to the Red Bull Game Breakers Finals at the Cotton Bowl in Dallas on June 25, 2010.

“Its all about stepping up to the challenge,” said Trevone Boykin, Quarterback for the victorious West Mesquite High School. “That’s what we did. We stepped it up and now we’re champs!”

For more information, visit www.redbullusa.com/gamebreakers

Brian Vickers from the Red Bull NASCAR team dropped by Dallas the other day before the race at the Texas Motor Speedway. He showed off his driving skills by doing doughnuts in the parking lot flanked by steel polls on all sides. It’s pretty amazing to see how these drivers can handle 500 horsepower in tight spots. And for those who wonder if they can only turn left, Brian did doughnuts both ways – to the right and left – showing that he is just a great driver – period.

http://digitalhause.com/blog/2010/04/brian-vickers-red-bull-nascar/

Written by: Mark Polito, Managing Partner – Digital Häuse
Brand Entertainment | Edutainment | Brandutainment | Digital Initiatives | Digital Media | Production | Editorial

Shawn Marion of the Dallas Mavericks is driven to the game in the Red Bull NASCAR. I’m amazed he fit his 6′ 7″ frame in the car. Good guy. Good player. Go Mavs.

http://digitalhause.com/blog/2010/04/shawn-marion-cruising-in-red-bull-style/

Written by: Mark Polito, Managing Partner – Digital Häuse
Brand Entertainment | Edutainment | Brandutainment | Digital Initiatives | Digital Media | Production | Editorial

College kids vibrating like Dr. Katz (it was a cartoon on comedy central)…freezing cold weather with fits of rain…out of shape rickshaw drivers….road trips….Red Bull…2hrs to edit…

Frantically racing to keep up with the competitors in our two person rickshaws with out-of-shape drivers. PAs jumping out to push the riskshaws and then jumping back in on the run. Ducking, diving, bobbing and weaving to avoided being tossed in the river during the kayak race. Huge ice blocks being tossed half-hazardly into the air. Racing back to the hotel to finish the edit in an hour. Just plain awesomeness!

Favorite Quotes of the day
Team Omerta – East Central University
“Pretty much our strategy is to drink so much Red Bull before we even start that we just immediately teleport to the finish line. I’m on 15 and he’s on 12, yeah 12.”

Family Force 3 – Oklahoma State University (Winning Team) when asked how they won:
”Heart…Heart…Passion…you can’t coach passion.”

“The strategy for our race was to pick-out every other team and decide how we were better than them before we went. And then ridicule them until we were confident enough to go out there and win.”

Red Bull Land Rush 2010 Webisode by Digital Hause:

Story on The Daily O’Collegian : http://www.ocolly.com/force-to-be-reckoned-with-1.1285219

Written by: Mark Polito, Managing Partner – Digital Häuse
Brand Entertainment | Edutainment | Brandutainment | Digital Initiatives | Digital Media | Production | Editorial

We filmed the Red Bull Thre3Style with Mos Def, DJ Jazzy Jeff, DJ Spider, DJ Klever, J.Rocc, Cut Chemist and DJ Juan McLean in downtown Austin on the final night of SWSX. I love shooting events like this since we get to be a part of the show. Up front and personal with the performers. Capturing what they do in a way that truly represents them and their style. All the while weaving in and out in an unobtrusive manner while maintaining our positioning to capture the shot correctly.

Let me just say (again) that Red Bull knows not only how to throw a party, but how to maximize their exposure by leveraging their branded content. Within hours of the show, photographs, blogs, social media, news, TV – you name it – has something to post or present, thanks to the great work of their PR and marketing folks.

Red Bull Thre3Style – Austin SWSX 2010 Webisode by Digital Hause:

ChinaShop Magazine Writeup: http://www.chinashopmag.com/2010/03/in-austin-for-the-red-bull-thre3style

Written by: Mark Polito, Managing Partner – Digital Häuse
Brand Entertainment | Edutainment | Brandutainment | Digital Initiatives | Digital Media | Production | Editorial