We filmed the Red Bull Thre3Style with Mos Def, DJ Jazzy Jeff, DJ Spider, DJ Klever, J.Rocc, Cut Chemist and DJ Juan McLean in downtown Austin on the final night of SWSX. I love shooting events like this since we get to be a part of the show. Up front and personal with the performers. Capturing what they do in a way that truly represents them and their style. All the while weaving in and out in an unobtrusive manner while maintaining our positioning to capture the shot correctly.

Let me just say (again) that Red Bull knows not only how to throw a party, but how to maximize their exposure by leveraging their branded content. Within hours of the show, photographs, blogs, social media, news, TV – you name it – has something to post or present, thanks to the great work of their PR and marketing folks.

Red Bull Thre3Style – Austin SWSX 2010 Webisode by Digital Hause:

ChinaShop Magazine Writeup: http://www.chinashopmag.com/2010/03/in-austin-for-the-red-bull-thre3style

Written by: Mark Polito, Managing Partner – Digital Häuse
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