College kids vibrating like Dr. Katz (it was a cartoon on comedy central)…freezing cold weather with fits of rain…out of shape rickshaw drivers….road trips….Red Bull…2hrs to edit…

Frantically racing to keep up with the competitors in our two person rickshaws with out-of-shape drivers. PAs jumping out to push the riskshaws and then jumping back in on the run. Ducking, diving, bobbing and weaving to avoided being tossed in the river during the kayak race. Huge ice blocks being tossed half-hazardly into the air. Racing back to the hotel to finish the edit in an hour. Just plain awesomeness!

Favorite Quotes of the day
Team Omerta – East Central University
“Pretty much our strategy is to drink so much Red Bull before we even start that we just immediately teleport to the finish line. I’m on 15 and he’s on 12, yeah 12.”

Family Force 3 – Oklahoma State University (Winning Team) when asked how they won:
”Heart…Heart…Passion…you can’t coach passion.”

“The strategy for our race was to pick-out every other team and decide how we were better than them before we went. And then ridicule them until we were confident enough to go out there and win.”

Red Bull Land Rush 2010 Webisode by Digital Hause:

Story on The Daily O’Collegian : http://www.ocolly.com/force-to-be-reckoned-with-1.1285219

Written by: Mark Polito, Managing Partner – Digital Häuse
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